Empathetic marketing is creating a marketing strategy by imagining what your customers might want or feel. It allows you to understand your audience's thoughts, emotions, and needs. Doing this gives you a chance to build strong, trustworthy relationships with clients. Empathetic marketing is understanding what the customer is feeling and then creating a marketing message or campaign … [Read more...]
What is Affiliate Marketing? How Partnerships Drive Revenue
What if you could earn money at any time, from any location - even while you are asleep? This is the concept behind affiliate marketing. Affiliate marketing is a process where an affiliate earns a commission by marketing another person's or company's products. The affiliate searches for a product, promotes it, and earns a piece of the profit from each sale. The sales are tracked … [Read more...]
Top 19 Email Productivity Tools For Your Remote Team
A few years ago, working remotely was mostly seen as a low-paying customer service job. But now, with changing trends, it has become a full-time career option. Technology has made it possible to do the same job from anywhere in the world. People all over the world are trying to adapt to this technology. Businesses are trying to get into this to keep up with the changing needs of their … [Read more...]
The 8 Best URL Shorteners you Need in 2022
If you're interested in making money from URL shorteners, you'll want to find the ones that pay the most. If you're getting a lot of traffic to your blog from link shorteners but not as much as you should be, try the following tips. Do you want to find the most effective URL shortener for 2022? If you answered yes to making money from shortened URLs, this is the right place. We … [Read more...]
The Harsh Realities of SEO That No One Tells You
You may have heard of SEO but are unsure of what it is or how it can help you achieve your goals. SEO is a major marketing task for any website. What Does “SEO” Stand For? SEO stands for Search Engine Optimization. There is a lot of debate surrounding this topic and there is a lot of content written about it online, but there is no clear answer. What Is SEO? The process of … [Read more...]
Social Proof: How to Use Psychology in Digital Marketing
We all know the typical "best practices" for CRO. This includes using social proof, reducing the number of form fields, and avoiding image sliders. I believe that so-called best practices are simply common practices that have been around for a while. I'm always testing to see how well they actually work. First of all, what is social proof and does it work as well as people think? … [Read more...]
How to Guest Post for Traffic and Awareness
If you're not using guest blogging as a content marketing strategy, you're missing out on a great way to promote your brand and increase your visibility. If you haven't been guest blogging, it's time to start now. Guest blogging has been speculated to be dying for years, but it remains one of the most effective ways to promote yourself and your business. Here are just a few … [Read more...]
How Mobile is Dominating the Customer Journey
In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile would overtake fixed Internet access by 2014. That same year, Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to design web experiences, informed by customer-focused smartphone analytics. Our mobile marketing statistics compilation contains all the marketing research you … [Read more...]
3 Tips for Executing A Retargeting Campaign That Actually Works
Retargeting is a great way to get people who didn't buy your product the first time to buy it. In addition, retargeting is less expensive than most types of advertising. What efforts do you need to try in order to retarget successfully? Effective Retargeting Strategies That Work Below are three examples of successful retargeting campaigns along with guidance on how to replicate … [Read more...]
B2B SEO: 7 Effective Strategies For Your Business
It is not enough to only get a blog post ranked at the top of Google. You must also focus on converting those prospects to qualified leads. It is not necessary to have a lot of backlinks to rank high for certain keywords. The content on your site must be interesting and easy to understand. If you follow a few simple steps, you can ensure that your company's SEO marketing efforts … [Read more...]